“95% of decisions are emotional”
Estanislao Bachrach is a Neuroscientific from Harvard and we were asked by his team to develop the new images for a new book about emotional intelligence.
For the still campaign we decided to create one bust for each emotion. The relation between primitive thinking and ancient glorification.
Comissioned by Tatu Studio , Pamela Martinelli & Milva Russo
Concept and Art Direction: Six N. Five
Dop & Ph TaTu Garcia
Styling: Pamela Martinelli Milva Russo
3D: Six N. Five
Make up art: Patricia Julio
Assistant: Pfeiffer Romina
Post: Six N. Five + Tuco Studio
Photo assistant: Alan Roskyn
Special thanks to Struka.